This is a free service I would like to promote in the community. The concept will work if we build trust and we focus on caring for the community.
There is little doubt that our tourism industry will change – significantly. A Covid-19 induced structural shift in the travel industry will inevitably reduce tourist numbers for the foreseeable future and while some vested interests around economies of scale and mass tourism will persist, the paradigm shift towards sustainable tourism and smaller numbers is well underway.
So let’s make the best of it and promote dialog around what we can do on Banks Peninsula to mitigate the challenges of a new reality. At the top of my own priorities is the notion that firstly there are no silver bullets and secondly that whatever solutions evolve, we should try and be in this together as a community.
Thus, for example, our accommodation providers may become part of ‘regenerative tourism’, another emerging term for sustainable tourism, by firstly becoming part of a movement to encourage tourists to remain on Banks Peninsula, thereby potentially reducing the fossil fuel miles that tourists travel; and secondly, by promoting an infrastructure of sustainable and authentic holiday experience on Banks Peninsula.
The primary objective of this sustainable tourism project is to provide a one-stop information centre for things to do, places to visit and for information that helps businesses collaborate rather than compete.
I have invested my own resources in the development of this web site and after a six month break from the project, I am now planning to launch the web site for the Birdlings Flat area, then in Little River and, if the pilots proves successful, further afield on the Peninsula after that.
Membership is free and will be reliant on one time, annual or monthly donations by those businesses and individuals that benefit from the project and can afford to contribute to growing the project. Donations will allow me to reprioritise my own time and will allow me to invest in additional resources. The membership segment of the web site is still under development and will provide secure online payment functionality for donations.
In the meantime, if you would like to buy me a coffee to discuss the project, or make a donation to the project to help get it off the ground successfully, please contact me at email@example.com
Please also include your contact details, FB page or web site if you think you might like to be part of this community project or opt out (these processes will soon be automated).
Here are a few interesting articles that may help what’s happening to our Tourism Industry:
There seems to be emerging consensus on the fate of Tourism in New Zealand and the industry will need to adapt to a new reality. A very interesting article in the Spinoff today concludes that 72% of survey respondents believe that it will be many years before Tourism is restored to pre-Covid19 days. A little blunt but indicative, at least.