“In the New Zealand context, sustainability is simply kaitiakitanga – guardianship of our land, water, air, people, culture and communities for future generations. Tourism is no different from any other sector which needs to ensure it continues to develop in a sustainable manner.” Jason Dawson, Waikato Business News, 2017
While building the protoptype for our destination.kiwi websites, I am constantly reminded of the importance of guiding principles that help provide focus for what we are trying to achieve. We won’t always get it right and there will be patently unsustainable products and services that are included here while we get this project off the ground.
Our aim over time is to make “Sustainability” a cornerstone of our brand.